Our goal was to truly understand the macro and micro view of why people were so uneducated about skin health and other crucial skincare regimens––like wearing a daily SPF or washing your face with something other than a bar of soap.īarksdale: Not being in the industry previously, Mike and I set out to research as much as possible in order to put together a dream team of industry professionals that we believed could deliver our vision. We’d meet with skincare users, enthusiasts, experts, and executives, dropping in at a number of dermatologists offices just to speak to different dermatologists about what they were seeing in the industry. We realized that the market was saturated, but our mission was clear from day one: if we make quality products and use only world class ingredients with a proven effectiveness, there is room to educate consumers on the need to use skincare products from looking good and feeling good to positive skin health and preventing future skin issues.įine: We spoke with as many industry professionals as possible. After bonding over our various skin care issues and struggles in finding quality products one night, we both decided we wanted to dive head-first into the industry and see where and if we could make a splash.īarksdale: From there, speaking about what quality products were out there, if there was any efficacy behind the newest and sexiest “miracle ingredient,” and why skincare was being bifurcated by gender and ethnicity became routine. Nathan and I met while working on a project in 2017 and quickly grew our work relationship into a close friendship. Mike Fine: Prior to Atticus, I had spent six or so years working in experiential marketing and business development at Uber. I think that’s when we first planted the seed to what’s now Atticus. At the time, we were both working in different departments at Uber and had never discussed skin care with any of our other guy friends. Both of us had different relationships with skin care and the industry as whole, but weren’t aware we had similar frustrations and issues until we happened to chat about it one day. Nathan Barksdale: Mike and I are what we like to call “user experts” and actually didn’t work in the skincare industry prior to launching Atticus. Meet Atticus, the genderless skin care brand created by two guys who were fed up with the skin care industry and are aiming to change those statistics.Ĭofounders Mike Fine and Nathan Barksdale are working to de-stigmatize skin care for men, instilling it as part over a person’s overall health and wellness routine, regardless of gender.įortune recently spoke with Fine and Barksdale about the burgeoning growth of skin care brands for men and plans for the summer.įortune: Can you share a bit about your professional backgrounds prior to launching Atticus? Overall, only 56% of men used any sort of sun protection in the last year. And a 2020 study by RealSelf found that women are approximately three times more likely than men to wear sunscreen on a daily basis. A new study in the Journal of the American Academy of Dermatology found that only 18% of men regularly wear sunscreen on their face, and only 20% bother to apply it elsewhere. While sunscreen is widely recognized as one of the most important-if not the most important-skin care products in the market, many people-especially men-still aren’t using it on a daily basis when they should.
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